There's plenty in this universe that we're unsure about (Peas in guacamole? The resurgence of all 90's style trends? But something we are sure of: a few companies, most of which are headquartered in Japan, can create new cameras, lenses and photographic accessories at 2019. And like every season, a few will be great, some will probably be OK, and also one or 2 will probably likely be crushingly dull.
Thanks to some early product development announcements we already know a little of what the next year holds in store, but much remains a mystery. We could only guess what the following 12 months will bring -- suspect, hope, and play backseat speaker.
From the heart of New Years' resolutions we have together as a group and spoke about what we'd prefer that the major producers to do next year. Things we would like to see fixed, directions we'd like to see taken (and some we'd love to see reversed...) and goods we'd like to get released.
Canon
Oh, Canon - where should we begin? You are one of the biggest camera makers in the market, but you are still among the very conservative. This season you've teased us with a variety of excellent new RF lenses, but we're hoping that 2019 brings a marginally higher-end camera to take them with. But even as you build out the RF lineup, we all trust you don't neglect EF-M. An M50 Programmer with un-cropped 4K would be lovely - quite please?
Oh, Canon - where should we begin? You are one of the biggest camera makers in the market, but you are still among the very conservative. This season you've teased us with a variety of excellent new RF lenses, but we're hoping that 2019 brings a marginally higher-end camera to take them with. But even as you build out the RF lineup, we all trust you don't neglect EF-M. An M50 Programmer with un-cropped 4K would be lovely - quite please?
Fujifilm
Fujifilm, you're the darling of camera reviewers everywhere. You're among the few brands that, from time to time, nonetheless makes products which are far better than they will need to become in order to remain aggressive. The X-T2 was a fantastic camera, and you didn't have to replace itbut you went and did it anyhow! The X-T3 was one of our favorite celebrities of 2018. It nearly made up for its'4K competent' X-A5... But we are still hoping for longer in 2019.
Fujifilm, you're the darling of camera reviewers everywhere. You're among the few brands that, from time to time, nonetheless makes products which are far better than they will need to become in order to remain aggressive. The X-T2 was a fantastic camera, and you didn't have to replace itbut you went and did it anyhow! The X-T3 was one of our favorite celebrities of 2018. It nearly made up for its'4K competent' X-A5... But we are still hoping for longer in 2019.
Leica
Let us be honest, Leica -- that is pointless. It doesn't matter what we desire, or that which we say, or what everybody wants or says, you are Leica! You will only continue to do anything you want, and there is every chance in a couple of weeks' time we'll find ourselves reviewing a limited edition ping-pong-bat-rubber-clad Melania Trump signature-edition M10. And that's the reason why we like you.
Let us be honest, Leica -- that is pointless. It doesn't matter what we desire, or that which we say, or what everybody wants or says, you are Leica! You will only continue to do anything you want, and there is every chance in a couple of weeks' time we'll find ourselves reviewing a limited edition ping-pong-bat-rubber-clad Melania Trump signature-edition M10. And that's the reason why we like you.
Nikon
Nikon, you're getting there. You launched the Z-mount having a bang in 2018, but despite the high-end prices you must have been aware that the flagship Z7 wouldn't be quite enough to tempt professionals and enthusiasts away from their D850 and D5 bodies. Maintain the pace and turn the Z bracket to the expert system which we know it could be. We are rooting for you.
Nikon, you're getting there. You launched the Z-mount having a bang in 2018, but despite the high-end prices you must have been aware that the flagship Z7 wouldn't be quite enough to tempt professionals and enthusiasts away from their D850 and D5 bodies. Maintain the pace and turn the Z bracket to the expert system which we know it could be. We are rooting for you.
Olympus
Olympus -- we believe for you. You were one of the first producers to create a contemporary mirrorless camera, and today, a decade on, you are the only brand that does not (or is not planning to) provide its customers a full-frame sensor. We know that it's been a tough few years for you guys within the camera division but we have got a few ideas for how it is possible to interrupt things in 2019 and beyond.
Olympus -- we believe for you. You were one of the first producers to create a contemporary mirrorless camera, and today, a decade on, you are the only brand that does not (or is not planning to) provide its customers a full-frame sensor. We know that it's been a tough few years for you guys within the camera division but we have got a few ideas for how it is possible to interrupt things in 2019 and beyond.
Panasonic
As you prepare to go into the full-frame market in a couple of months, we can only picture that things are pretty hectic on your Osaka headquarters at this time. Hopefully you are not working the engineers too challenging, plus they get just a little time to read DPReview, because we have got some hints that we think might really help Panasonic outside in 2019.
As you prepare to go into the full-frame market in a couple of months, we can only picture that things are pretty hectic on your Osaka headquarters at this time. Hopefully you are not working the engineers too challenging, plus they get just a little time to read DPReview, because we have got some hints that we think might really help Panasonic outside in 2019.
Ricoh / Pentax
Pentax, we need to be careful what we say ... We respect your loyal client base, and we admire the manner that a number of them react to anything short of uncritically gushing praise for their favourite camera maker with... let us say... passion. But we are also scared of them. And we want you to succeed as far as your clients do. Below are a few suggestions.
Pentax, we need to be careful what we say ... We respect your loyal client base, and we admire the manner that a number of them react to anything short of uncritically gushing praise for their favourite camera maker with... let us say... passion. But we are also scared of them. And we want you to succeed as far as your clients do. Below are a few suggestions.
Sigma
Sigma, we hardly recognize you. Over the last decade you've gone from being a respected but midsize third party lens maker (plus a quietly prolific OEM maker ) to becoming a power to be reckoned with in the high-end optics market. You are making some of the best lenses readily available, while still undercutting the'large' manufacturers, often with a significant margin. How can you do so? We adore what you've been but sometimes love is about being fair. Below are some tips for 2019 and beyond.
Sigma, we hardly recognize you. Over the last decade you've gone from being a respected but midsize third party lens maker (plus a quietly prolific OEM maker ) to becoming a power to be reckoned with in the high-end optics market. You are making some of the best lenses readily available, while still undercutting the'large' manufacturers, often with a significant margin. How can you do so? We adore what you've been but sometimes love is about being fair. Below are some tips for 2019 and beyond.
Sony
Oh, Sonywe can't keep up! In the present rate of product announcements, you'll have published at least one brand new RX100-series streamlined, a GM lens or 2 and an a7 IV by the time we have completed writing this sentence. That's nice, but in 2019 we'd love to see you taking a small break, making a time to reflect, and possibly reprioritizing a little.
Oh, Sonywe can't keep up! In the present rate of product announcements, you'll have published at least one brand new RX100-series streamlined, a GM lens or 2 and an a7 IV by the time we have completed writing this sentence. That's nice, but in 2019 we'd love to see you taking a small break, making a time to reflect, and possibly reprioritizing a little.
Tamron
Tamron, you horse. You've been quietly adding a few really impressive lenses for your lineup on the past year, including the first ever zoom lens made natively for a full-frame mirrorless system. Not as successful as Sigma, or as market as the likes of Laowa or Zeiss, you're a great, strong, photographer-friendly company that we think deserves to be successful in 2019. And here's how we think you ought to do that.
Tamron, you horse. You've been quietly adding a few really impressive lenses for your lineup on the past year, including the first ever zoom lens made natively for a full-frame mirrorless system. Not as successful as Sigma, or as market as the likes of Laowa or Zeiss, you're a great, strong, photographer-friendly company that we think deserves to be successful in 2019. And here's how we think you ought to do that.